Offerings
Strategy Meets Communication
Content Strategy and Development
Led the dynamic creation of a portfolio of 100+ engaging content pieces—including blogs, case studies, and eBooks—designed to significantly boost brand visibility and audience engagement. Harnessed the power of SEO to achieve commanding search engine rankings and attract a robust flow of organic traffic.
Third-Pary Validation
Orchestrated campaigns to secure third-party endorsements and customer testimonials, enhancing product credibility and market confidence. Cultivated strategic partnerships with industry influencers to elevate the company’s reputation to new heights.
Media Relations and Campaign Launches
Coordinated social posts, blogs, and press releases simultaneously to spotlight the company’s groundbreaking achievements, enhancing brand awareness and public engagement. Drove growth and influence on social media platforms, achieving follower increases and vibrant community engagement.
Project Management and Cross-Functional Alignment
Led cross-functional collaborations to ensure seamless alignment of brand messaging, achieving a consistent and powerful presence across all communication channels. Applied insightful data analysis to optimize content strategies and social media initiatives, delivering informed recommendations that propel strategic growth.
Portfolio
Experience
Adlumin
- Wrote and published 100+ blogs, case studies, guides, white papers, sponsored content, and eBooks to enhance brand visibility and engagement.
- Utilized SEO techniques for higher search engine ranking and increased organic traffic.
- Managed and maintained social media platform strategies and content, including LinkedIn, Twitter, and Facebook, ensuring consistent engagement. Contributed to a 97.18% YoY LinkedIn follower growth.
- Collaborated with cross-functional teams, including marketing, engineering, customer success, sales, design, and product management, to align brand messaging across all communication channels.
- Analyzed data and metrics to measure the effectiveness of content and social media initiatives, making data-driven recommendations for improvement.
- Coordinated and managed third-party validation campaigns to bolster product credibility, securing customer endorsements.
- Coordinated press releases and media pitches and contributed articles highlighting innovations and achievements in cybersecurity.
Essentra Components
- Developed and implemented marketing/content strategy for the AMERS Components and Specialty Tapes businesses, creating campaigns and commercial programs at each stage of the customer lifecycle funnel.
- Managed and created multi-channel campaigns generating 5,000+ leads fitting the ideal customer profile while upholding Essentra’s branding guidelines and voice.
- Optimized existing channels, expanded our approach to new channels, and drove alignment between marketing and sales through collaboration and SLA.
- Wrote original content to launch the OEM New Prospect and New Customer Email Programs.
- Managed the annual 2.1-million-dollar marketing budget while executing tasks within budget.
- Created and maintained a marketing calendar while tracking and measuring all campaigns to report to leadership.
- Promoted from working within the Specialty Tapes business to the larger Components business.
Recommendations
Brittany is an absolute pleasure to work with.
As part of a small, fast-paced marketing team, we frequently tackled a high volume of content and deliverables under tight deadlines. Brittany consistently rose to the challenge, not only meeting deadlines but exceeding expectations with the quality of her work.
Even with rapid shifts and changing priorities, Brittany’s top-tier organization and project management skills stood out. Her creativity, talent, and ability to stay focused under pressure made her an invaluable team member.
I wholeheartedly recommend Brittany as a great asset to any marketing team.
Shannon Flaherty, Freelance Art Director & Graphic Designer
I am pleased to recommend Brittany for the critical role of Corporate Communications Manager. As an Enterprise Customer Success Manager at Adlumin, an MDR cybersecurity company, I had the pleasure of working closely with Brittany on numerous Customer Success stories where her exceptional attention to detail, and content curating skills were on full display. Her dedication to producing our highest impact customer use-case publications was been instrumental in our marketing success.
Brittany excels in public relations and media relations, consistently delivering high-quality content that resonates with our audience. Her expertise in internal and external communications has significantly enhanced our brand’s visibility and reputation while also helping end user customers participate in the public cybersecurity conversation and enhance their own careers and reputations in the process.
In addition to her strategic communication skills, Brittany is proficient in content creation, social media management, and digital marketing. She has a keen eye for detail, ensuring that all materials are meticulously edited and proofread. Her proficiency with tools such as SEO tools, content management systems, and analytics tools has been invaluable in optimizing our communication strategies.
Brittany’s leadership and collaboration skills are exemplary. She is proactive, innovative, and always willing to go the extra mile to achieve our goals. Her ability to develop, manage, and execute communication plans has been a significant asset to our team.
I am confident that Brittany will be a tremendous asset to any organization. She has my highest recommendation for Corporate Communications Manager and I would HAPPILY work along side her in the future.
David Meade, Enterprise Customer Success Manager, Adlumin
former Captain, US Army Cybersecurity & IT Director
Brittany Holmes 